
Flowers bloom throughout the year in Provence, but none are more synonymous with the region than lavender, which turns acres of land purple. With more than 2,000 producers and roughly 25,000 people employed in the industry, working across 20,000 hectares, lavender is big business. You’ll want to visit between the last week of June and the beginning of August, just before the harvest begins, to see the flowers at their best.