K Coffee opened in February 2014. It grew originally out of “Art Festival Hanarart”, an art festival which was held in Yamatokoriyama in 2013 with the aim of using art to bring vitality to the region. During the festival, Mr. Kazuya Mori opened up a coffee shop at the old gas station where the current shop now stands.
The “goldfish phone box” was set up as one of the artworks displayed at the festival. After the art festival was over, there were plans to clear away both the coffee shop and the phone box; however, Mr. Mori had taken a liking to the place, and started direct negotiations to rent the spot. Most people living in the area apparently were of the opinion “a coffee shop will never work in this location”; however, Mr. Mori was determined to take up the challenge. He went ahead with the plan, and K Coffee was inaugurated as an official business.
What makes this literal hole-in-the-wall so well known is their peculiar fish tank out front. It’s an old school phone booth filled to the top with water and goldfish.